We recently moved from Oklahoma to South Carolina after nine years of success with Whitetail Institute products on our 195-acre farm in Oklahoma priming it with 10 acres of Whitetail Institute products.


By Charles J. Alsheimer

 The heart and soul of the American deer hunter has been defined by researchers. Nearly a half-century ago, Robert Jackson and Robert Norton from the University of Wisconsin-La Crosse set out to see if hunters progressed through stages in their pursuit of whitetail deer. After interviewing more than 1,000 hunters, they concluded that America’s deer hunters pass through five stages in their lifetime deer hunting journey.

SECRET SPOT Comes Through for Tennessee Hunter

By Chad Jones, with his brother, Ben

 The weather was perfect for an early-fall evening bow-hunt. I had been sitting in my treestand for a couple of hours, imagining a deer walking into one of my shooting lanes. “If he just steps behind this tree, I can draw on him,” I thought. You have a lot of time to think when you’re sitting in a tree overlooking your food plots.

With Land and People— Relationships Are Built With Time

By R.G. Bernier

“An almost perfect relationship with his father was the earthly root of all his wisdom. From his own father, he said, he learned that fatherhood must be at the core of the universe. He was thus prepared in an unusual way to teach that religion in which the relation of father and son is of all relations the most central.” —C.S. Lewis


Nicknamed Split G2, I harvested him on Dec. 6, at 4:15 p.m. on the edge of a small secluded plot of Winter Greens. This plot for many years has been called the “Potato Patch” by our family. I’d never seen this great buck — not in velvet, not during bow season, not until I pulled the trigger.

The “Orange Army” is an Economic Force that Provides For All Wildlife. If hunting was its own corporation, it would rank 95th on the Fortune 500 list.

By David Hart

If you have a deer tag in your wallet, you’re likely a married white male between 35 and 44. You attended college, and you and your spouse earn a combined income of $50,000 to $75,000. According to a 2006 U.S. Fish and Wildlife Service report, you aren’t afraid to spend some of that money. The average deer hunter spent $885 on gear, guns and gadgets designed to help find, fool and kill more deer.

AMBUSH -- Another Winner for the Whitetail Institute

By Scott Bestul

I’m a writer, not a businessman, so I know just enough about developing and marketing a product to be dangerous. However, I know enough successful company owners to realize that one of the toughest things to resist is bringing products to market before they’ve been tested and proven. Many companies have experienced an initial rash of success with a killer product but then succumbed to consumer pressure for more and newer gizmos like the first. If the follow-ups aren’t at least as good as the first one, the company’s reputation suffers, and long-term success can be compromised.