Nicknamed Split G2, I harvested him on Dec. 6, at 4:15 p.m. on the edge of a small secluded plot of Winter Greens. This plot for many years has been called the “Potato Patch” by our family. I’d never seen this great buck — not in velvet, not during bow season, not until I pulled the trigger.

The “Orange Army” is an Economic Force that Provides For All Wildlife. If hunting was its own corporation, it would rank 95th on the Fortune 500 list.

By David Hart

If you have a deer tag in your wallet, you’re likely a married white male between 35 and 44. You attended college, and you and your spouse earn a combined income of $50,000 to $75,000. According to a 2006 U.S. Fish and Wildlife Service report, you aren’t afraid to spend some of that money. The average deer hunter spent $885 on gear, guns and gadgets designed to help find, fool and kill more deer.

AMBUSH -- Another Winner for the Whitetail Institute

By Scott Bestul

I’m a writer, not a businessman, so I know just enough about developing and marketing a product to be dangerous. However, I know enough successful company owners to realize that one of the toughest things to resist is bringing products to market before they’ve been tested and proven. Many companies have experienced an initial rash of success with a killer product but then succumbed to consumer pressure for more and newer gizmos like the first. If the follow-ups aren’t at least as good as the first one, the company’s reputation suffers, and long-term success can be compromised.

Work the soil and plant the seeds -- GOD will repay

By Charles J. Alsheimer

 I’d hate to think how my life would have turned out had it not been for the whitetail deer. It has enabled me to do some very special things. For more than 35 years, this animal has allowed me to be immersed in the hunting industry and hunt and photograph it throughout North America. But more important, the whitetail has made it possible for me to meet some incredible people. One such person is Steve Chapman, of Tennessee. He’s a musician, award winning songwriter and best-selling author of more than 26 books.

Keep Whitetails Close By Providing Optimum Living Conditions

By Bob Humphrey

 Sitting in my tree stand, I was texting a friend from up North who had inquired how my deer season was going.

Imperial Winter-Greens and a BIG WISCONSIN BUCK

By Brad Rucks

Have you noticed the power of a new food plot? From my observation, deer hit new plots harder than established plots. I cannot explain it except that whitetails are creatures of curiosity. I experienced firsthand the power of a new plot this past fall. Deer started checking out the plot as soon as the herbicide turned the vegetation brown. Then with each step of creating the food plot, more activity occurred.

Benefits of Planting Perennial Plots in the Fall

By Gerald Almy

 Like many land managers, when the last day of the hunting season arrives, I immediately start thinking ahead and planning how I can work the land during every free minute. I usually have woods projects, such as hinge-cutting trees and creating cover, thickening up a potential travel corridor or planting a few shrubs in a thin staging area. I might need to remove rocks and branches at some fields and update soil samples or apply lime or fertilizer at others.